Oakland Athletics : reinventing the fan experience and business model /
This case focuses on the Oakland Athletics, one of Major League Baseball's (MLB) 30 franchises, in its quest - starting in the 2018 season - to reinvent the fan experience through business model innovation and design thinking. Throughout the franchise's five decades in Oakland - from origi...
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| Format: | eBook |
| Language: | English |
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London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
GV880 .R63 2019 |
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| Call Number | Status | Get It |
| GV880 .R63 2019 | Available | |