Maurice Lacroix : growing a niche brand in the luxury /

The watchmaker Maurice Lacroix is a relatively late arrival in the Swiss luxury watch industry. Yet, in its less than 45-year history, it has managed to establish itself in the crowded global field of Swiss luxury watch brands. Based in Saignelégier, Switzerland, in the Jura region of the country, M...

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Bibliographic Details
Main Authors:	Wittmann, Xinhua (Author), Ricciuti, Alessio (Author)
Format:	eBook
Language:	English
Published:	London : University of Zurich, 2019.
Series:	SAGE Business Cases.
Subjects:	Maurice Lacroix (Watchmaker) Wrist watches > China > Marketing > Case studies. Luxuries > China > Marketing > Case studies. Luxuries > Marketing Wrist watches > Marketing China Electronic books. Case studies
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Call Number:		HD9999.C584 M38 2019

HD9999.C584 M38 2019	Available