Madhyamam Broadcasting Ltd. (A) /

In 2011, Samjad, Deputy CEO of the newly formed company Maledia Broadcasting Limited (MBL) - a new venture of the Cochin based media group, is preparing to make financial projections to justify the feasibility of the new Malayalam news channel. Samjad needs to make practical and credible estimates f...

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Bibliographic Details
Main Authors:	Purani, Keyoor (Author), Jeesha, Krishnan (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2018.
Series:	SAGE Business Cases.
Subjects:	Maledia Broadcasting Limited. Cochin Media Group. Capital budget > India > Case studies. Broadcasting > India > Case studies. Budget d'investissement > Inde > Études de cas. Radiodiffusion > Inde > Études de cas. Broadcasting. Capital budget. India. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In 2011, Samjad, Deputy CEO of the newly formed company Maledia Broadcasting Limited (MBL) - a new venture of the Cochin based media group, is preparing to make financial projections to justify the feasibility of the new Malayalam news channel. Samjad needs to make practical and credible estimates for the Cochin media group, which is conservative in its advertising sales approach. The case provides students opportunities to analyse company policies and values, business situation, market environment and competitive financial information in capital budgeting.
Item Description:	Originally Published In Purani, K., & Jeesha, K. (2018). Madhyamam Broadcasting Ltd. (A). Kozhikode, India: Indian Institute of Management, Kozhikode.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529708677 1529708672