Dove's advertising campaign highs and lows : from real beauty to real success to real controversy /

For years as Unilever's brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove's tremendous brand success as it sought to redefine the definition of feminine beauty. A 2017 Dove body wash promotion, however, attracted more than mere attention-to the point of igniting a racial...

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Bibliographic Details
Main Authors: Brooks, Bradley (Author), Chanland, Dawn (Author), Cox, Steven (Steven M.) (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2020.
Series:SAGE Business cases.
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Call Number: HF6161.S62 B76 2020
 
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