Dove's advertising campaign highs and lows : from real beauty to real success to real controversy /
For years as Unilever's brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove's tremendous brand success as it sought to redefine the definition of feminine beauty. A 2017 Dove body wash promotion, however, attracted more than mere attention-to the point of igniting a racial...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Society for Case Research,
2020.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF6161.S62 B76 2020 |
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| Call Number | Status | Get It |
| HF6161.S62 B76 2020 | Available | |