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A telecoms rivalry : the monopoly and the new entrant /

The Bahamian Telecommunications Company (BTC) enjoyed a monopoly in the telecommunications market until Aliv, a new telecommunications company, entered the market in November 2016. Aliv had deep pockets and aggressive marketing strategies. In response, BTC's strategic team struggled to determin...

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Bibliographic Details
Main Author: Christophe, Yolanda (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Telecommunication > Management > Case studies.
Competition > Case studies.
Télécommunications > Gestion > Études de cas.
Electronic books.
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Call Number: HE7661 .C47 2024
 
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HE7661 .C47 2024 Available