Jack Wills : to be, or not to be /

This case explores the situation of a British high street clothing retailer which attempted an entrance into the US market and failed. The company, Jack Wills, was created in 1999 and experienced rapid domestic U.K. based growth during the early years of the brand's creation. Its target market...

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Bibliographic Details
Main Author:	Carney, William (Author)
Format:	eBook
Language:	English
Published:	London : Rotterdam School of Management, Erasmus University, 2024.
Series:	SAGE Business cases.
Subjects:	Product management > Case studies. Retail trade > Case studies. Business planning > Case studies. Produits commerciaux > Gestion > Études de cas. Commerce de détail > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HF5415.15 .C37 2024

HF5415.15 .C37 2024	Available