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Lyric Opera of Chicago : setting the scene to grow ticket sales /

In the summer of 2022, the Lyric Opera of Chicago (Lyric), a major opera company, is facing a deepening challenge. Lyric has seen ticket sales decrease, declining from 54% of revenue in 1998 to 33% by 2018. Since 2010, the primary source of this decline has been a loss in subscribers-high-value patr...

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Bibliographic Details
Main Authors: Lecinski, Jim (Author), Masko, John (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2023.
Series:SAGE business cases.
Subjects:
Marketing > Decision making > Case studies.
Strategic planning > Case studies.
Decision making > Case studies.
Planification stratégique > Études de cas.
Prise de décision > Études de cas.
Electronic books.
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Call Number: HF5415.135 .L43 2023
 
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HF5415.135 .L43 2023 Available