Mr. Peanut, the oldest legume, turns 100 : how much longer can this centurion survive? /

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place. Despite his advanced age, many consumers recognized and loved the dapperly dressed legume and some had been long term, loyal followers. Peter Cotter, brand manager at The Kraft Heinz Company, wondered if a legum...

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