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When ethical meets ramen : Noodle Stand Tokyo /

The Noodle Stand Tokyo has distinguished itself in the market through its brand message of "ethical ramen." While the offerings have garnered glowing reviews from the local media as well as from YouTubers, the brand message has raised some questions about the misrepresentation of the term...

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Bibliographic Details
Main Author: Tan, Caroline (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Social responsibility of business > Japan > Case studies.
Green marketing > Japan > Case studies.
Entreprises > Responsabilité sociale > Japon > Études de cas.
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Call Number: HD60.5.J3 T36 2024
 
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