Oasis in Sin City : determining a competitive set /

This case study presents a problem for the new management team of a recently acquired hotel that its owners have invested millions of dollars to renovate and upgrade. The property was formerly a midscale, branded hotel, but now the hotel is being marketed toward a more upscale guest. Accordingly, a...

Full description

Bibliographic Details
Main Authors:	Drake, James (Author), Cosentino, Stefan W. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2019.
Series:	SAGE Business Cases.
Subjects:	Hotel management > Case studies. Branding (Marketing) > Case studies. Hôtels > Gestion > Études de cas. Stratégie de marque > Études de cas. Branding (Marketing) Hotel management. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study presents a problem for the new management team of a recently acquired hotel that its owners have invested millions of dollars to renovate and upgrade. The property was formerly a midscale, branded hotel, but now the hotel is being marketed toward a more upscale guest. Accordingly, a new competitive set of hotels must be determined, and how and why this is done is discussed in the case.
Item Description:	Originally Published InDrake, J., & Cosentino, S. (2019). Oasis in Sin City: Determining a competitive set. Journal of Hospitality & Tourism Cases, 7(4), 38-43.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529761658 1529761654