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Oasis in Sin City : determining a competitive set /

This case study presents a problem for the new management team of a recently acquired hotel that its owners have invested millions of dollars to renovate and upgrade. The property was formerly a midscale, branded hotel, but now the hotel is being marketed toward a more upscale guest. Accordingly, a...

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Bibliographic Details
Main Authors: Drake, James (Author), Cosentino, Stefan W. (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2019.
Series:SAGE Business Cases.
Subjects:
Hotel management > Case studies.
Branding (Marketing) > Case studies.
Hôtels > Gestion > Études de cas.
Stratégie de marque > Études de cas.
Branding (Marketing)
Hotel management.
Electronic books.
Case studies.
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Call Number: TX911.3.M27 D73 2019
 
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TX911.3.M27 D73 2019 Available