Movvo : marketing Location-based data /
Diana Almeida, Roberto Ugo and Suzy Vasconcelos, the three founders of Movvo, are confident that their technology to detect consumers' movement patterns in enclosed spaces is now ready to go to market. Yet, to ensure a successful launch they need to solve several challenges. First, Movvo's...
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Bibliographic Details
| Main Authors: |
Camacho, Nuno
(Author),
Storti, Cláudia Costa
(Author),
Amorim, Gonçalo
(Author),
Paulo, José, active 2016
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
Rotterdam School of Management, Erasmus University,
2016.
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| Series: | SAGE Business cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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