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Luckin Coffee Inc. : achieving competitive advantage through blitzscaling /

This case is about Luckin Coffee Inc. (hereafter Luckin), a startup co-founded in 2017 by Quian Zhiya and Lu Zhengyao (also known as Charles Lu) in China. Offering good-quality, affordable, and convenient freshly brewed coffee to Chinese consumers was the startup's mission. To achieve this miss...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Small business > Growth > Case studies.
Petites et moyennes entreprises > Croissance > Études de cas.
Small business > Growth.
Electronic books.
Case studies.
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Call Number: HD62.7 .A36 2021
 
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HD62.7 .A36 2021 Available