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Hashtag commerce : "Order by Tweet" /

Recently, American Express introduced the use of "hashtag" commerce for their cardholders into Twitter using the notion of "Order by Tweet": transactions were initiated and confirmed within Twitter using unique hashtags. Shortly after American Express, Amazon.com initiated their...

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Bibliographic Details
Main Author: O'Leary, Daniel E. (Author)
Format: eBook
Language:English
Published: London : Journal of Information Technology Teaching Cases, 2019.
Series:SAGE Business Cases.
Subjects:
Twitter > Case studies.
Electronic commerce > Technological innovations > Case studies.
Commerce électronique > Innovations > Études de cas.
Electronic commerce > Technological innovations.
Electronic books.
Case studies.
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Call Number: HF5548.32 .O44 2019
 
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HF5548.32 .O44 2019 Available