Volkswagen's greenwashing backfires : the road to redemption /

In September 2015, the German automaker Volkswagen rocked the automotive industry with a scandal of dramatic proportions. Regardless of aggressive marketing and advertising campaigns touting environmental friendliness, Volkswagen had outfitted its diesel vehicles with software that allowed the engin...

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Bibliographic Details

Main Author:	Maamoun, Ahmed (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Green marketing > Case studies. Volkswagen automobiles > Case studies. Deceptive advertising > Case studies. Marketing vert > Études de cas. Volkswagen (Automobiles) > Études de cas. Publicité mensongère > Études de cas. Deceptive advertising. Green marketing. Volkswagen automobiles. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book