A difficult choice between direct sales and sales agency : channel reform of L Medical Equipment Company /

The case describes a dilemma that L Medical Equipment Company's manager, Mr. J, faces choosing between direct sales and sales agency in the background of China's reform in the healthcare and medical equipment industry. The case aims to help students understand the differences between direc...

Full description

Bibliographic Details

Main Authors:	Liu, Gang, active 2016 (Author), Zhang, Caijing (Author), Lei, Yun, active 2016 (Author)
Format:	eBook
Language:	English
Published:	London : Renmin University, 2016.
Series:	SAGE Business Cases.
Subjects:	Direct selling > Case studies. Vente directe > Études de cas. Direct selling. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book