Welcome to Ryan's World /

The evolution of Ryan "Kaji" (real last name Guan) is captured in this case study as he develops from vlogger to influencer. Ryan had his humble beginnings in 2015, at 3 years old, when he complained to his mother Loann about his non-existent YouTube profile. Loann then uploaded Ryan'...

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Bibliographic Details

Main Authors:	Shaheen Hosany, Asheeabee R. (Author), O'Brien, Justin (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Kaji, Ryan, > 2011- Child consumers > Case studies. Advertising and children. Enfants consommateurs > Études de cas. Publicité et enfants. Child consumers. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book