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Enhancing the fan experience at live sporting events : the case of stadium wi-fi /

While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressivel...

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Bibliographic Details
Main Authors: Levallet, Nadège (Author), O'Reilly, Norm (Author), Naraine, Michael L. (Author), Wanless, Elizabeth (Author), Alkon, Ethan (Author), Longmire, Wade (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2019.
Series:SAGE Business Cases.
Subjects:
Football stadiums > United States > Case studies.
Football stadiums.
United States.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressively than their collegiate sport counterparts. This case introduces the Wi-Fi adoption issue for collegiate sport including a conversation surrounding the foundational technical aspects of Wi-Fi and cellular data for sport venues, the current status of Wi-Fi for collegiate athletics in comparison with professional leagues, and the benefits and drawbacks of Wi-Fi adoption. Case participants are asked to evaluate the merits of Wi-Fi adoption for a "Power Five" institution from the position of the athletic director. Participants will address adopting functional technology for the rise in college esports, Wi-Fi inclusion for indoor and outdoor venues, and comparative analyses among connected and disconnected stadiums.
Item Description:Originally Published InLevallet, N., O'Reilly, N., Naraine, M., Wanless, E., Alkon, E., & Longmire, W. (2019). Enhancing the Fan Experience at Live Sporting Events: The Case of Stadium Wi-Fi. Case Studies in Sport Management, 8(1), 6-12.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529753974
152975397X