Enhancing the fan experience at live sporting events : the case of stadium wi-fi /
While live sport event attendance remains a pervasive and progressing issue for university athletic programs, athletic directors should consider strategies to boost perceptions of stadium innovativeness. Professional sport leagues have pursued the adoption of Wi-Fi capabilities much more aggressivel...
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Bibliographic Details
| Main Authors: |
Levallet, Nadège
(Author),
O'Reilly, Norm
(Author),
Naraine, Michael L.
(Author),
Wanless, Elizabeth
(Author),
Alkon, Ethan
(Author),
Longmire, Wade
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
Human Kinetics, Inc.,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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