Woke-washing : the promise and risk of linking branding with politics /

In an era in which politics is becoming ever more divisive, companies are working to reposition their marketing to address changing attitudes. The pervasive sense of dissatisfaction with the institutions of government is an opportunity for products to position themselves to permit consumers a vote....

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Bibliographic Details

Main Author:	Dooley, Brendan D. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE Business Cases.
Subjects:	Advocacy advertising > Case studies. Publicité-plaidoyer > Études de cas. Advocacy advertising. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book