Alibaba's ecosystem strategy : a beacon of light in the darkness of the Covid-19 pandemic /

The case describes the problems faced by Alibaba (a Chinese e-commerce business) during the Covid-19 pandemic. Due to enforced lockdowns in China, Alibaba saw a severe reduction in profitability of its e-commerce business, which was the main source of revenue for the Alibaba group. Alibaba was force...

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Bibliographic Details
Main Authors:	Qin, Yuan (Author), Wittmann, Xinhua (Author)
Format:	eBook
Language:	English
Published:	London : University of Zurich, 2020.
Series:	SAGE Business Cases.
Subjects:	Alibaba (Firm) > Case studies. Alibaba (Firm) Crisis management > China > Case studies. COVID-19 (Disease) > Economic aspects > China > Case studies. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The case describes the problems faced by Alibaba (a Chinese e-commerce business) during the Covid-19 pandemic. Due to enforced lockdowns in China, Alibaba saw a severe reduction in profitability of its e-commerce business, which was the main source of revenue for the Alibaba group. Alibaba was forced to reduce its logistics capacity impacting the number of packages the company could deliver and Chinese consumer spending decreased as business were forced to close as curfews and other social distancing measures were enforced. The case outlines how Alibaba responded to this crisis using its ecosystem of different business segments.
Item Description:	Originally Published InQin, Y., & Wittmann, X. (2020). Alibaba's Ecosystem Strategy: A beacon of light in the darkness of the Covid-19 pandemic. S2CSC-032-20-04. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529758528 1529758521