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Alibaba's ecosystem strategy : a beacon of light in the darkness of the Covid-19 pandemic /

The case describes the problems faced by Alibaba (a Chinese e-commerce business) during the Covid-19 pandemic. Due to enforced lockdowns in China, Alibaba saw a severe reduction in profitability of its e-commerce business, which was the main source of revenue for the Alibaba group. Alibaba was force...

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Bibliographic Details
Main Authors: Qin, Yuan (Author), Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2020.
Series:SAGE Business Cases.
Subjects:
Alibaba (Firm) > Case studies.
Alibaba (Firm)
Crisis management > China > Case studies.
COVID-19 (Disease) > Economic aspects > China > Case studies.
Electronic books.
Case studies.
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Call Number: HD49 .Q26 2020
 
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