The NCAA football national playoff tourism : marketing and planning for tourism /

The American public has a seemingly insatiable demand for football. The National Collegiate Athletic Association, the organizing and coordinating body of college athletics in the US, created its first post-season playoff format for its football teams in 2015. Two semi-final games between the top fou...

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Bibliographic Details
Main Authors:	McGill, Donald J. (Author), O'Halloran, Robert (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2016.
Series:	SAGE Business Cases.
Subjects:	National Collegiate Athletic Association > Case studies. National Collegiate Athletic Association Sports and tourism > Case studies. Hosting of sporting events > Economic aspects > Case studies. Sports et tourisme > Études de cas. Accueil d'événements sportifs > Aspect économique > Études de cas. Sports and tourism Electronic books. Case studies Case studies. Études de cas.
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Call Number	Status	Get It
Call Number:		G155.A1 M34 2016

G155.A1 M34 2016	Available