SheTaxis : women on wheels /

This case study investigates the key competitive advantages, marketing strategies, and challenges of SheTaxis, a taxi service in the United States that began operations in 2014. Niche marketing is an approach that has been applied successfully by SheTaxis, with the specific target audience being wom...

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Bibliographic Details

Main Authors:	Ahmed, Jashim Uddin (Author), Ahmed, Asma (Author), Tinne, Wahida Shahan (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	SheTaxis > Case studies. Market segmentation > Case studies. Social marketing > Case studies. Segmentation du marché > Études de cas. Marketing social > Études de cas. Market segmentation Social marketing Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book