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Thank God it's natural : a distribution dilemma /

Chris-Tia Donaldson was the CEO and founder of Thank God It's Natural (tgin), a specialty hair care line for women with naturally curly, kinky, or wavy hair types. By early 2019, Donaldson had built tgin into a national brand in the United States, with its products widely available at large ret...

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Bibliographic Details
Main Authors: Lecinski, Jim (Author), Bouchez, Helena (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2022.
Series:SAGE business cases.
Subjects:
Decision making > Case studies.
Strategic planning > Case studies.
Product management > Case studies.
Prise de décision > Études de cas.
Planification stratégique > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Decision making
Product management
Strategic planning
Electronic books.
Case studies
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Call Number: HD30.23 .L43 2022
 
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HD30.23 .L43 2022 Available