The northern likes : the case of Northwest Territories' social media campaign /

This case is designed to assess an awareness campaign created by the Northwest Territories (NWT) tourism marketing organization, known as NWT Tourism, to build engagement with their Spectacular NWT brand. NWT Tourism launched the Secrets campaign to coincide with Canada's 150th anniversary, fea...

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Bibliographic Details
Main Authors:	Lever, Michael W. (Author), Elliot, Statia (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2019.
Series:	SAGE Business Cases.
Subjects:	NWT Tourism > Case studies. Advertising > Tourism > Northwest Territories > Case studies. Tourism > Internet marketing > Northwest Territories > Case studies. Tourisme > Publicité > Territoires du Nord-Ouest > Études de cas. Advertising > Tourism Northwest Territories Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

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