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The northern likes : the case of Northwest Territories' social media campaign /

This case is designed to assess an awareness campaign created by the Northwest Territories (NWT) tourism marketing organization, known as NWT Tourism, to build engagement with their Spectacular NWT brand. NWT Tourism launched the Secrets campaign to coincide with Canada's 150th anniversary, fea...

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Bibliographic Details
Main Authors: Lever, Michael W. (Author), Elliot, Statia (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2019.
Series:SAGE Business Cases.
Subjects:
NWT Tourism > Case studies.
Advertising > Tourism > Northwest Territories > Case studies.
Tourism > Internet marketing > Northwest Territories > Case studies.
Tourisme > Publicité > Territoires du Nord-Ouest > Études de cas.
Advertising > Tourism
Northwest Territories
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF6161.T63 L48 2019
 
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HF6161.T63 L48 2019 Available