Jamtara Traders : poised for growth or doom? /

Rajan, the regional manager of Indian Tractor Company (ITC), was responsible for sales in the Odisha state in India. In 2020, ITC had appointed Jamtara Traders (JT) as a new dealer for the Baripada district. The sales performance of JT was exceptional, and Shalinedra, the territory manager of ITC, h...

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Bibliographic Details
Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Marketing research > Case studies. Branding (Marketing) > Case studies. Marketing > Recherche > Études de cas. Stratégie de marque > Études de cas. Branding (Marketing) Marketing research Electronic books. Case studies
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Call Number:		HF5415.2 .M85 2023

HF5415.2 .M85 2023	Available