"I'm lovin' it"--around the world : a case study of McDonald's "glocalization" /

This case study deals with an analytical review of the menu adaptations undertaken by McDonald's in selected countries. Special menu items offered by McDonald's in India, China, Japan, Saudi Arabia, Germany, Malaysia, France, Australia, Russia, Brazil, Guatemala, and South Africa are revie...

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Bibliographic Details
Main Authors:	Khan, Mahmood A. (Author), Khan, Maryam M. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2013.
Series:	SAGE Business Cases.
Subjects:	McDonald's Corporation. McDonald's Corporation Glocalization. Globalization. Décentralisation de l'économie mondiale. Mondialisation. globalism. Globalization Glocalization Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study deals with an analytical review of the menu adaptations undertaken by McDonald's in selected countries. Special menu items offered by McDonald's in India, China, Japan, Saudi Arabia, Germany, Malaysia, France, Australia, Russia, Brazil, Guatemala, and South Africa are reviewed. The focus is on how adaptations were made to menu items considering socio-cultural, religious, food preferences and environmental conditions within each country. It shows the complex factors related to menu items that need to be considered before finalizing menu offerings in a country. It is a classic example of how a global corporation flourishes by using "glocalization."
Item Description:	Originally Published InKhan, M., & Khan, M. (2013). "I'm lovin' it"--around the world: A case study of McDonald's "glocalization". Journal of Hospitality & Tourism Cases, 2(2), 64-73.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529710199 1529710197