"I'm lovin' it"--around the world : a case study of McDonald's "glocalization" /

This case study deals with an analytical review of the menu adaptations undertaken by McDonald's in selected countries. Special menu items offered by McDonald's in India, China, Japan, Saudi Arabia, Germany, Malaysia, France, Australia, Russia, Brazil, Guatemala, and South Africa are revie...

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Bibliographic Details

Main Authors:	Khan, Mahmood A. (Author), Khan, Maryam M. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2013.
Series:	SAGE Business Cases.
Subjects:	McDonald's Corporation. McDonald's Corporation Glocalization. Globalization. Décentralisation de l'économie mondiale. Mondialisation. globalism. Globalization Glocalization Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book