Credit card applications pending - who are our best prospect cardholders? Improved decisions through business analytics and business intelligence /

Jong, the junior vice president in the modeling and analyst department of ABC Bank of Thailand, and his team were drafting a proposal presentation on the new credit card approval processes. Jong believed that it was time to overhaul credit card application processes by employing more sophisticated a...

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Bibliographic Details

Main Author:	Chongwatpol, Jongsawas (Author)
Format:	eBook
Language:	English
Published:	London : Palgrave MacMillan UK, 2017.
Series:	SAGE Business Cases.
Subjects:	Risk management. Credit cards holders (Persons) > Thailand. Risk Management Gestion du risque. risk management. Risk management Thailand Electronic books. Case Reports Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book