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Shanghai LYFEN : always ahead in freshness.

This case focuses on the establishment and development of LYFEN, a Chinese leisure food brand. LYFEN created a business model of "small packaging + store." Through accurate analysis of consumer habits in the early stage of the business, LYFEN quickly became one of the major brands in China...

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Bibliographic Details
Format: eBook
Language:English
Published: London : School of Management, Fudan University, 2022.
Series:SAGE business cases.
Subjects:
Competition > Case studies.
Industrial management > Case studies.
Gestion d'entreprise > Études de cas.
Competition
Industrial management
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book

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