Shanghai LYFEN : always ahead in freshness.

This case focuses on the establishment and development of LYFEN, a Chinese leisure food brand. LYFEN created a business model of "small packaging + store." Through accurate analysis of consumer habits in the early stage of the business, LYFEN quickly became one of the major brands in China...

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Bibliographic Details

Format:	eBook
Language:	English
Published:	London : School of Management, Fudan University, 2022.
Series:	SAGE business cases.
Subjects:	Competition > Case studies. Industrial management > Case studies. Gestion d'entreprise > Études de cas. Competition Industrial management Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book