Shanghai LYFEN : always ahead in freshness.
This case focuses on the establishment and development of LYFEN, a Chinese leisure food brand. LYFEN created a business model of "small packaging + store." Through accurate analysis of consumer habits in the early stage of the business, LYFEN quickly became one of the major brands in China...
| Format: | eBook |
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| Language: | English |
| Published: |
London :
School of Management, Fudan University,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case focuses on the establishment and development of LYFEN, a Chinese leisure food brand. LYFEN created a business model of "small packaging + store." Through accurate analysis of consumer habits in the early stage of the business, LYFEN quickly became one of the major brands in China's leisure food industry. In the process of entrepreneurship, it grasped the economic opportunity during the SARS epidemic and quickly bought a large number of stores at low prices, laying the foundation for the rapid development of the follow-up. At the same time, its active practice of introducing information construction also further improved the brand competitiveness. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071913758 1071913751 |