Repositioning Victoria's Secret : a "sexy" makeover? /

In June 2021, Victoria's Secret (VS), a leading U.S. lingerie, clothing, and beauty retailing company known globally for its intimate apparel, replaced its glamorous models known as Victoria's Secret Angels with seven women achievers from diverse backgrounds in terms of race, age, size, an...

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Bibliographic Details
Main Authors:	Jayakumar, Tulsi (Author), Mirchandani, Rahul (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Victoria's Secret (Firm) Clothing trade > United States. Branding (Marketing) > Management > Case studies. Corporate image. Stratégie de marque > Gestion > Études de cas. Entreprises > Image. corporate image. Branding (Marketing) > Management Clothing trade Corporate image United States Electronic books. Case studies
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Call Number:		HF5415.1255 .J39 2023

HF5415.1255 .J39 2023	Available