The usefulness of a means end chain analysis approach to new food product development in the retail sector /

This case study takes place in the context of a grocery retailer seeking to develop a new own-brand line of products informed by consumer trends and desires. The retailer (Smiths) is keen to conduct some consumer research to inform development and marketing of a new plant-based product range. Smiths...

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Bibliographic Details

Main Author:	Beacom, Emma (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	New products. Advertising > Food. Aliments > Publicité. Advertising > Food New products Electronic books.
Online Access:	Connect to the full text of this electronic book