Media convergence as exogenous forces in a NCAA DI athletic department : organizational climate and resource allocation decision making /

To successfully evolve, organizations should change at the same pace as the environment changes. It is particularly important when adapting and utilizing new media technology is a huge part of an organization's success. Presently, media professionals in all industries including intercollegiate...

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Bibliographic Details

Main Authors:	Lee, Seungbum (Author), Kim, Yongjae, active 2020 (Author), Tang, Tang, active 2020 (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2020.
Series:	SAGE Business cases.
Subjects:	Communication in sports > Case studies. Mass media > Case studies. Communication dans les sports > Études de cas. Médias > Études de cas. Communication in sports. Mass media. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book