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Twitch : maintaining market leadership while managing gamers' concerns /

The case is about Twitch Interactive Inc. (Twitch), an Amazon-owned platform that offers gamers the ability to broadcast, chat, and watch video games played in real time. In January 2021, Twitch was a market leader, hosting 91% of all video game streaming, while gamers faced privacy-related and othe...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business cases.
Subjects:
Internet marketing > Case studies.
Social media > Law and legislation > Case studies.
Video gamers > Case studies.
Marketing sur Internet > Études de cas.
Joueurs de jeux vidéo > Études de cas.
Internet marketing.
Social media > Law and legislation.
Video gamers.
Electronic books.
Case studies.
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Call Number: HF5415.1265 .A36 2022
 
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HF5415.1265 .A36 2022 Available