Debi Misir Ali Prothombar : using a 360-Degree marketing strategy for film promotion /

The case study presents the promotional campaign for the movie Debi Misir Ali Prothombar, a Bangladeshi supernatural thriller. Debi was created by a film industry that has been experiencing little success for many years due to piracy, lack of technical infrastructure and financial support, and absen...

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Bibliographic Details

Main Authors:	Zaman, Raisa Tasneem (Author), Susmi, Tabassum Islam (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Strategic planning > Case studies. Planification stratégique > Études de cas. Strategic planning. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book