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The rise and fall of Ofo's bike sharing in Singapore /

This case analyzes Ofo's bike-sharing, a dockless bike-sharing platform that failed to expand and succeed within the Singapore market. Founded in 2014 by five members of a cycling club at Peking University, Ofo attracted millions of dollars in investment from tech giants such as Alibaba and Did...

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Bibliographic Details
Main Authors: Teo, Thompson (Author), Lim, Vivien (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business cases.
Subjects:
Entrepreneurship > Case studies.
Bicycle sharing programs > Singapore > Case studies.
Entrepreneuriat > Études de cas.
Entrepreneurship.
Singapore.
Electronic books.
Case studies.
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Call Number: HE5736 .T46 2022
 
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HE5736 .T46 2022 Available