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Peloton : brand damage from holiday advertising /

In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019. A number of reactions accused the company of reinforcing sexist stereotypes. The aftermath included a loss of mor...

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Bibliographic Details
Main Authors: D'Entremont, Andrew Ross (Author), Ward, Justine, active 2020 (Author)
Format: eBook
Language:English
Published: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2020.
Series:SAGE Business. Cases.
Subjects:
Corporations > Public relations > Case studies.
Corporate image > Case studies.
Advertising > Case studies.
Sociétés > Relations publiques > Études de cas.
Entreprises > Image > Études de cas.
Advertising.
Corporate image.
Corporations > Public relations.
Electronic books.
Case studies.
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Call Number: HD59 .D46 2020
 
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HD59 .D46 2020 Available