Tesco in China : how could things go so wrong? /

The case concerns the experience of Tesco, a major U.K. international retailer in China. Despite favorable macro-environmental conditions, Tesco's immersion strategy into the Chinese market failed. The case concerns the changing landscape of the retail sector in China and the challenges faced b...

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Bibliographic Details
Main Authors:	Dakhli, Mourad (Author), Ketata, Ihsen (Author), Lifang, Wang (Author), White, Marta Szabo (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2019.
Series:	SAGE Business. Cases.
Subjects:	Tesco (Firm) > Case studies. Tesco (Firm) Retail trade > China > Case studies. Commerce de détail > Chine > Études de cas. Retail trade China Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The case concerns the experience of Tesco, a major U.K. international retailer in China. Despite favorable macro-environmental conditions, Tesco's immersion strategy into the Chinese market failed. The case concerns the changing landscape of the retail sector in China and the challenges faced by Tesco and others in this rapidly changing market. Instructors in international business, marketing, and strategy may use this case to highlight the challenges of conducting business in emerging markets, especially in China, where competition for market share, from both global and local competitors, is intense.
Item Description:	Originally Published InDakhli, M., Ketata, I., Lifang, W., & White, M. S. (2019). Tesco in China: How Could Things Go So Wrong? Journal of International Business Education, 14(1), 355-372. JIBE14-0CS3.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529753936 1529753937