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Tesco in China : how could things go so wrong? /

The case concerns the experience of Tesco, a major U.K. international retailer in China. Despite favorable macro-environmental conditions, Tesco's immersion strategy into the Chinese market failed. The case concerns the changing landscape of the retail sector in China and the challenges faced b...

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Bibliographic Details
Main Authors: Dakhli, Mourad (Author), Ketata, Ihsen (Author), Lifang, Wang (Author), White, Marta Szabo (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2019.
Series:SAGE Business. Cases.
Subjects:
Tesco (Firm) > Case studies.
Tesco (Firm)
Retail trade > China > Case studies.
Commerce de détail > Chine > Études de cas.
Retail trade
China
Electronic books.
Case studies
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Call Number: HF5429.6.C6 D35 2019
 
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HF5429.6.C6 D35 2019 Available