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Sovaldi : pricing of new products and consequences /

This case provides students with a specific example of a new product introduction, hepatitis C treatment, Sofosbuvir (brand name Sovaldi), introduced by Gilead to market in 2013, at a price of $1,000 per pill. The 12-week course of treatment amounted to the total cost of $84,000 and captured a lot o...

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Bibliographic Details
Main Authors: Gai, Yunwei, 1978- (Author), Polutnik, Lidija, 1958- (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2019.
Series:SAGE Business. Cases.
Subjects:
Gilead Sciences (Firm) > Case studies.
Gilead Sciences (Firm)
Prescription pricing > Case studies.
Médicaments > Prix > Études de cas.
Prescription pricing.
Electronic books.
Case studies.
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Call Number: HD9665.4 .G35 2019
 
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HD9665.4 .G35 2019 Available