Paytm : the Lucky Lifafa campaign /
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. This has seen a number of players entering the market to challenge Paytm which aimed to maintain its prominent position in the Indian mobile wallet space. To increase its user base and use-cas...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Ahmedabad,
2019.
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| Series: | SAGE Business. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HD9999.M784 P39858 2019 |
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|---|---|---|
| Call Number | Status | Get It |
| HD9999.M784 P39858 2019 | Available | |