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Patanjali Coronil : COVID-19 treatment or controversial Marketing? /

The case discusses the controversial COVID-19 Ayurvedic treatment claim, made by Baba Ramdev, co-founder of Patanjali Ayurveda Limited (PAL), one of India's leading alternative medicine companies. On June 23, 2020, Ramdev announced an Ayurvedic cure for COVID-19 in the form of the newly develop...

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Bibliographic Details
Main Authors: Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business. Cases.
Subjects:
Social responsibility of business > India > Case studies.
COVID-19 (Disease) > India > Case studies.
Entreprises > Responsabilité sociale > Inde > Études de cas.
COVID-19 > Inde > Études de cas.
COVID-19 (Disease)
Social responsibility of business.
India.
Electronic books.
Case studies.
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Call Number: HD60.5.I4 A36 2022
 
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HD60.5.I4 A36 2022 Available