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AirAsia Malaysia 2001 /

This case presents the situation faced by Tony Fernandes, Vice-President of Warner Brothers, ASEAN region, in 2001, when he had to decide whether he should be venturing into the aviation business by acquiring an existing airline or drop the idea altogether. Fernandes was interested in starting a bud...

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Bibliographic Details
Main Authors: Dixit, Mukund R. (Author), Jena, Sanjay Kumar (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2019.
Series:SAGE Business. Cases.
Subjects:
AirAsia > Case studies.
AirAsia.
Airlines > Malaysia > Case studies.
Compagnies de transport aérien > Malaisie > Études de cas.
Airlines.
Malaysia.
Electronic books.
Case studies.
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Call Number: HE9873.6.A937 D59 2019
 
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HE9873.6.A937 D59 2019 Available