Crowdsourcing service platform ZBJ.COM : a flying "pig"? /
This case elaborates the transformation and upgrading of ZBJ.com, the largest crowdsourcing service platform in China, which grew from a grass-root startup company in ten years. Founded in 2006 with an initial fund of only 500 Yuan, ZBJ.com now is valued at 11 billion Yuan. It kept exploring its bus...
| Main Authors: | Mao, Jiye, 1963- (Author), Li, Liwang (Author) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Renmin University,
2016.
|
| Series: | SAGE business cases
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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