Crowdsourcing service platform ZBJ.COM : a flying "pig"? /

This case elaborates the transformation and upgrading of ZBJ.com, the largest crowdsourcing service platform in China, which grew from a grass-root startup company in ten years. Founded in 2006 with an initial fund of only 500 Yuan, ZBJ.com now is valued at 11 billion Yuan. It kept exploring its bus...

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Bibliographic Details
Main Authors: Mao, Jiye, 1963- (Author), Li, Liwang (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2016.
Series:SAGE business cases
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Call Number: QA76.9.H84 M36 2016
 
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