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Crowdsourcing service platform ZBJ.COM : a flying "pig"? /

This case elaborates the transformation and upgrading of ZBJ.com, the largest crowdsourcing service platform in China, which grew from a grass-root startup company in ten years. Founded in 2006 with an initial fund of only 500 Yuan, ZBJ.com now is valued at 11 billion Yuan. It kept exploring its bus...

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Bibliographic Details
Main Authors: Mao, Jiye, 1963- (Author), Li, Liwang (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2016.
Series:SAGE business cases
Subjects:
Crowdsourcing > China > Case studies.
Computing platforms > Case studies.
Externalisation ouverte > Chine > Études de cas.
Plateformes (Informatique) > Études de cas.
Computing platforms
Crowdsourcing
China
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case elaborates the transformation and upgrading of ZBJ.com, the largest crowdsourcing service platform in China, which grew from a grass-root startup company in ten years. Founded in 2006 with an initial fund of only 500 Yuan, ZBJ.com now is valued at 11 billion Yuan. It kept exploring its business model through seven "Cloudraking Movements" and grew based on failures. This case focuses on three aspects: first, the entrepreneur team with Zhu Mingyue as the core has the entrepreneurial spirit of forbearance and persistence, believing "a sharp sword cannot be forged without ten years"; second, in response to the problems emerging in the development, ZBJ.com explored and designed a reasonable supply-demand matching mechanism, substantially improving the efficiency and satisfying the demand ratio, so as to realize successive innovations of transaction pattern through trial and error; and third, with the background of big-data transformation, abj.com carried out the core reform of a commission model, changing from 20% to free commission, "drilling wells" in the ocean of big data, and adopting the eco-model of "big data + service platform." This case is aimed to present the channels and key factors in the transformation and upgrading of crowdsourcing service platforms.
Item Description:Originally Published InMao, J., & Li, L. (2017). Crowdsourcing Service Platform ZBJ.COM - A Flying "Pig"?. Beijing, China: Renmin University Business School.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9781529768596
1529768594